Why Purpose1?

The Purpose1 team understands that detail is critical, and is the key to your entire trade show experience.

We support clients with tailored displays that reflect their vision, tell their story and promote their brand by ‘exhibiting brilliance’.

Offering design, build, setup and distribution services for trade shows, mobile exhibits & lobby environments.

Serving a variety of industries including manufacturing, financial, government & associations.


Purpose1 was founded by Carlton Shank in 1987, initially as Purpose Media Associates. In 1997 Dan Liberatore, our current CEO, began his role with Purpose1 as an intern. In 1999, he took on a full time position as a graphic designer. For over a decade, Dan worked his way into every major role in the company, learning all aspects of the business. In 2011 he purchased Purpose1 from Carlton Shank to make his own mark on the company’s future.  These many years of experience has allowed Dan to bring a hands-on approach to understanding the challenges that our customers and team face when marketing at trade shows.

Today at Purpose1, Dan leads a team of creative, ingenuity driven individuals offering a customized approach to trade show exhibits and environments, bringing together a variety of visual solutions to uniquely showcase your message and branding.

We are:


We guide our customers in creating extraordinary ideas and designs that are unique, but more importantly, customized to fit their specific marketing needs.



Our team’s experience in the trade show industry allows our customers to have the resources to resolve problems or issues that may need an artistic and inventive outside perspective



We are dedicated to our customers and want to help them look their best when face to face at events and tradeshows.



Our honesty and integrity regarding customer relations is what allows us to excel in providing customer satisfaction beyond expectation.


Here are some of the Charitable Efforts & Organizations that we are proud to be a part of: