Meet The Team

Inquisitive.
Inventive.
Artistic.

We bring exhibiting brilliance to trade shows and environments

We love what we do.
You will too.

Purpose1 is a boutique agency that creates extraordinary exhibits. We offer design, construction, rentals, management, distribution services and onsite installation support that consistently exceed our clients’ expectations.

Our team is passionate about what we do, and our years of experience provide us with knowledge and access to resources to meet the many challenges that arise with trade shows. Our customers agree that our exhibits deliver impact on the show floor.

President, CEO

Dan Liberatore

Julia Reddy
Accounting Coordinator, Admin Guru

Julia Reddy

Todd Nicholas
Graphic Designer, Custom Fabricator

Todd Nicholas

Fabricator, Exhibit Technician

Jen Giza

Katie Treaster's headshot image
Designer

Katie Treaster

President, CEO

Dan Liberatore

Alive and breathing in Harrisburg, PA, for most of my life, I am thankful for my wife Kristin and two sons, Nicholas and Cooper.

I began my career with Purpose1 as an intern in 1997 and purchased the company in 2011. Today I lead a team of artistic, inventive problem solvers who help clients “exhibit brilliance” in their face-to-face marketing.

Accounting Coordinator, Admin Guru

Julia Reddy

AKA “A/P Specialist”

Julia’s main responsibility is admin and accounting, keeping all the back end financial details up to date, while paying vendors promptly and with a smile. She also assists with hands on set-ups for events and keeping clients happy. When Julia is not in the office, she is enjoying motherhood.

Graphic Designer, Custom Fabricator

Todd Nicholas

AKA Resident “Bicycle Guru”

Todd provides designs and rendering for many custom “out of the box” exhibits, lobby environments and signage solutions. Todd’s past experiences engineering bikes has given him the expertise to fabricate the exact product to fit the client’s space or needs.

When he’s not busy installing a mammoth mural or designing a cutting-edge display, he’s enjoying the wind in his face on the bike trail.

Fabricator, Exhibit Technician

Jen Giza

AKA “Hands On Guru”

Jen can build, repair, or re-purpose just about anything. No job is too big or too small for her. She’s the fabulous fabricator of Purpose1 who manages all production and client set-ups.

When Jen is not on-site creating the perfect booth for our clients, she enjoys relaxing on the sofa with a good book and her dog, Moose.

Designer

Katie Treaster

Katie designs displays while also guiding clients in the right direction for what the client needs. Katie also assists with the in-house printing, graphic design and developing new concepts. With a background in 3D design, Katie can visualize the layout of the display and is able to figure out what would be best in the design process.

When Katie is not in the office or on-site, you can find her either doing a DIY project or relaxing at home.

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Portfolio

Here are some of the organizations that we are proud to be a part of: