When you visit a trade show or event, you are bombarded from every angle with messages (and sometimes bad sales people). If you are exhibiting in a 10′ wide space, you have 3-5 seconds to catch the average person’s attention. Stepping up to a 20′ wide space or larger sets you apart from the majority, giving you an opportunity to increase your visibility by 5 times from my experience. This week we have had the honor of helping two of our clients increase visibility in their market with 20′ wide displays that can be used both in an peninsula booth space or a larger island footprint.
The first of which for AEI ( http://aeiscreens.com ), located in Lancaster since 1950, who has gained the reputation for designing and manufacturing quality material processing equipment and systems for the aggregate, mining, scrap, composting, power generation and waste industries. A long time customer of Purpose1 (since before I began as an intern over 18 years ago), AEI invested in a double sided Panoramic LED internally illuminated display wall featuring two 50″ LCD’s of their equipment in action. Heading to Nashville for the Construction & Demolition Recycling Association (CDRA) Show at the end of March ( http://www.cdworldexpo.com/index.php?c=2500&w=1 ), the wall featured below is part of a 600 square foot booth space that will feature their newest product Eco-Star® right on the show floor.
The second display completed this week is for LabLearner™, a 100% research-based, comprehensive, hands-on science education system aimed at illuminating and clarifying science in a way that is most understood and retained by students in the kindergarten to 8th grade range. This display is double the size of the initial build completed last month, and is heading out next week to the National Catholic Educational Association Conference & Show in Orlando.
Checkout the larger than life ‘Test Tube’ game inside the booth to foster attendee interaction, providing the opportunity to identify a qualified lead.